About us

Customer service is not a
department, it


Before we get ahead of ourselves, we want to welcome you to 1st Auto And Trucks. While nothing can replace on-the-lot experience.

First City Cars and Trucks is a BBB credited company that deals in high-quality pre-owned cars, trucks, and SUVs, in Rochester, New Hampshire. Our mission is to create and maintain an excellent work environment for our employees and for doing credible business in Rochester and beyond.

Our company was established in 1st January 2000 before opening our doors to the public on 1st March 2000. Despite facing endless financial challenges in our first year, our store still managed a monthly sale of between 15-36 units. Interestingly, business was much better in our second year. During this period, our sales had increased significantly to about 45 units per month. Our persistence and diligence paid off when we set a new record of 52 units in July 2005.

Our progressive growth led to our decision to open a second First City store in Gonic, New Hampshire in May 2009.February 2014 was a phenomenal month for our company. We did astoundingly well with a monthly sale of 128 units. Since then, our collective sales are between 80-100 units every month. Our success is as a result of providing our clients with high-quality pre-owned vehicles at affordable rates. Our commitment to serving our clients with due diligence, respect and care has made us a household name in both Rochester and Gonic, New Hampshire regions.

Seventeen years later, we have successfully managed to sell more than 10,000 vehicles in Rochester and beyond. This is a great achievement for a company that started with a fleet of about 10 vehicles and two remarkable staff members, Chris Jensen and Rick-O. Over the years, First City and Trucks has managed to build a solid reputation in this industry. In order to serve our customers better, we have invested in a team of 23 incredible employees. All of them are fully dedicated and committed to providing great customer services to all our customers. With a 98% customer satisfaction rating, our customer base keeps expanding each year.

Due to our reliability and professionalism, we enjoy handling repeated business every now and then. We also attract countless referrals thanks to every smile we put on our customers through our helpful service. The good thing about us is that we are always willing to go an extra mile to make our customers happy. We are always available 24/7 whenever our clients need us. We take pride in ensuring that you get high-quality SUVs, cars, and trucks without breaking a bank to achieve it.

We always strive to provide helpful, respectful and honest business transactions. Our company is founded on strong customer relationships which have enabled us to achieve so much in our 17 years of operation. You can trust our team of highly competitive, sincere and honest non-commissioned salespeople to help you select a vehicle that meets your needs and specifications efficiently. Unlike our competitors, we treat you with utmost respect throughout the entire sales process.

For your convenience, First City Cars and Truck provides an exclusive auto financing service for all. This department is operated by an efficient team of financial experts to ensure you have an outstanding customer experience with us. In addition to that, we also have an internet department, reconditioning departments and custom web page. We have invested heavily in these service amenities to ensure that you have a pleasant, memorable and convenient experience with us. In other words, our aim is to provide first class car dealership services to all our customers.

With an A+ BBB rating, First City has managed to outshine our rivals to remain as the biggest and most reliable independent pre-owned SUV, car, and truck dealer in the greater New Hampshire. Our knowledgeable service staff members have made it possible for First City Cars and Trucks to serve our extensive number of customers effectively around the clock.

We Support our Military

In 2012, First City Cars and Trucks unveiled a unique program to provide special support to our local Veterans with their trucks, SUVs or car’s mechanical problems. We work closely with the Local American Legion who refers us to the Veterans. We provide free repairs among other mechanical services to Veterans who bring their vehicles to First City Cars and Trucks. We have partnered with Tri-City Towing &Five Star Muffler of Rochester to make this program successful.

2017 Sponsorships

We take pride in supporting our local community through various sponsorship programs. As the best pre-owned car dealership in Rochester, it is always an honor to share our success with our local community. Beneficiaries of our 2016/17 Sponsorship include Farmington 500 Boys & Girls Club, Barrington Youth Association, Spaulding High School Baseball, the Roger Allen Baseball organization ,the Northwood baseball field, Rochester Girls Softball League, the Governor’s Inn Summer Garden Music Series Sponsor at the Garage, the Bert George Field, the SHS Color Run , the 2016 Summer Music Series at the Governor’s Inn and music at Pocos in Portsmouth featuring our very own local legend singer/songwriter Tony Santesse.

Our sponsorship programs focus on helping local sports teams to meet costs associated with league fees, field maintenance, insurance, and referees sufficiently and timely. We also provide the local football, volleyball, basketball and softball teams with relevant equipment/supplies including full uniforms and vinyl signs on the fields. From October this year, First City Cars and Trucks will be involved in sponsoring trivia night at Lilac City Grille Cindy on Tuesday nights.

2016 Donations

Unlike other dealerships in the region, First City enjoys donating to our Rochester family as a way of giving back to the community.2016 was a memorable year for us. We started the year on a generous note by donating to the Special Olympics in March 2016.During the same month; we also made significant donations to, the Milton Head Start Program and the Rochester Police and Fire Department Hockey Game.

In April 2016 we donated to Easter Seals, New Hampshire. June 2016 was yet another significant donations month for First City. We made a donation to Tanya Boucher who was battling breast cancer. We also attended and donated to Cocheco Valley Humane society-Tails to Trails Dog Walk and Relay for Life. Additionally, we extended our generosity to the Special Olympics yet again in September 2016.In support of Breast Cancer Awareness Month, and we took it upon ourselves to make a difference through our generous donations to the American Cancer Society in October.

When we held our successful second annual food drive in November 2016, our donations went to Farmington Food Pantry at the Strafford Country Community Action Partnership Outreach office. Our donations didn’t stop there; we made a large donation to Toys for Tots site through our Toy Drive Event, employees, and the local community.

At First City, we have a special affection for animals. As a result of this, we made an effort of donating to the Cocheco Valley Humane Society in December 2016.

Community/volunteer work

First City Cars and Trucks have always had a special place in their hearts for the local community. We owe our success to the great people of Rochester. They have been supportive in so many different ways. We wouldn’t be enjoying our great success without their consistent support. To show our gratitude, First City has been very active in enriching our local community through our donations and volunteer work. We have been involved in various volunteer programs since 2015.In the past, we managed to help the Gonic School PTA Playground Fund rebuild and expand their project through our donations. We derive pleasure from watching the little ones in Gonic engaging in fun and recreational activities.

We have also made large donations to Big Brothers Big Sisters through community engagement and volunteer work. We showed our love by sponsoring their Stiletto Sprint in Portsmouth, NH and participating actively in their yearly Bowl for Kids event. We felt truly honored when we volunteered to hold the finish line ribbon for the winner in an event sponsored by Frisbee Hospital/Barrington Walk-in clinic. It was quite a privilege participating in the Barrington Chambers Peeper 5k.

Our staff members volunteered to hand out water and treat to both humans and animals during the Cocheco Valley Tails to Trails Dog Walk in Dover, NH.Interestingly, we enjoyed ourselves to the maximum when we volunteered to display some of our vehicles for kids experience at the Gonic School Touch-a-Truck event.

Boost the local economy

As a locally owned company, we have always felt a need to make a difference in this region. Over the years we have been in business, we have managed to create a group of Blooming businesses with an aim of boosting our local economy to grow. We believe that we can make Rochester great through our progressive support. We always conduct a giveaway on our Facebook page every month where 10 random winners are allowed to pick their preferred prize from our extensive list of Blooming Businesses in the following categories;

  • Rochester Tire & Automotive – $50 Gift Card
  • Gary’s Restaurant & Sports Lounge – $50 Gift Card
  • Healey Auto Repair – $100 Gift Card
  • AutoTech / Matt Scott’s Auto Center – $50 Gift Card
  • Tri-City Towing – $50 Gift Card
  • New England Pizza – $50 Gift Card
  • Bubbles Car Wash – $50 Gift Card
  • Governors Inn- $50 Gift Card

Our Philosophy is to put ourselves in our customers’ shoes before/during/ after every deal and to guide them throughout the entire buying process effectively. We measure our success based on our impressive customer satisfaction rating, repeat business, customer referrals and the number of accolades given to our company by our clients, other businesses or local community.


We go through extensive factory training so that we may provide you with the knowledge you need to make an educated decision in choosing the vehicle that is right for your lifestyle.

  • Stress-free finance department.
  • Robust selection of popular vehicles.
  • 350 offers on site, trusted by a community.
  • Maintain your car to stay safe on the road
  • We know how to handle a wide range of car services.



What’s your car worth? Receive the absolute best value for your trade-in vehicle. We even handle all paperwork. Schedule your appointment today!

We are constantly adding more vehicles to our inventory. We specialize in cars from basic to luxury and everything in between.



Sales Manager
Joshua Beaulieu
Sales person